Aashirvaad Multigrains Atta Review-Detailed Analysis
Majority of the Indians, especially North Indians are dependent on wheat for daily meals. Brown bread, roti or parantha, wheat is the staple grain. There was a time I used to have parantha in breakfast and rotis in lunch and dinner! Now I wonder how I stay without wheat 😛
Wheat has suffered a reputation loss due to various reasons like popularity of low carb lifestyle, rise in glutten intolerance amongst people etc. Modern day wheat is not as healthy as compared to what our ancestors ate, check out the post here. That’s how people got attracted to multigrain flour like we see in breads.
Aashirvaad which is well known brand in wheat flour came up with Aashirvaad Multigrains Atta. We recommend mix flour roti to our clients in IWB weight loss program. Some of the ladies asked if they can have Aashirvaad Multigrains Atta, so I was curious to try it out!
It claims to have wheat, soya, channa, oat, maze and psyllium husk. I must admit I was impressed when I saw what I saw 😉
Rs 5o a kg. I bought 1 kg pack for trial, bigger packets could be cheaper.
Taste and Texture
I make my own multigrain flour by mixing separate flours in the ratio that I prefer to have for low carbing. Aashirvaad Multigrains Atta certainly has a better taste and texture than that multigrain atta that I prepare. In fact, its just like wheat flour with hardly any difference in taste and texture.
Aashirvaad Multigrains Atta Review
Like I said before, I was so excited to check the description of Aashirvaad Multigrains Atta. The next step was to post-mortem the ingredients. Here you go –
And with one look at the ingredients, all my excitement was lost! I was shocked to see that wheat forms 90% composition of Aashirvaad Multigrains Atta and only 10% comprises of soya flour, oat flour, psyllium husk, maize flour and gram flour. How disgusting is that?
Wheat atta retails at about Rs 30 a kg, why would someone pay Rs 50 for a multigrain flour which has just 10% of other flours and 90% wheat? I fail to understand!
In short, people who pick this over wheat flour are simply being fooled. The irony is that the regulation on food items is so vague in India that any company can sell its product like hot cakes just by having the fancy ingredients in minimum quantities. I think its a better idea to buy wheat flour and mix your choice of flours in the ration you like, as I have been doing till date.
So Aashirvaad Multigrains Atta is a miss for me! I won’t recommend this to people on budget or people who are low carbing or gluten sensitive. This is good only if you are extremely lazy to mix your flours or you have money raining in that you don’t bother 😉
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Till we meet again!
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