IWB Turns One Today


IWB Turns One Today !!

happy birthday IWB

18th July 2013

This was the day that changed my life forever ! I have tasted success in my professional and personal life numerous times but nothing is so special for me like this day.

IWB Turns One Today – the thought sends me shivers and here I recall how it all happened.

I had never imagined myself to be a blogger. I was hunting for a job after MBA in 2013. I was depressed of sitting idle and one fine day I just hit upon WiseShe. I had all the time in the world and I read every post Anamika had written. I felt an instant connection and wrote her an email. In a few days, I started writing for WS. This was my Karma, my destiny. How on earth would I, who s*** at makeup be a writer on a makeup blog ?

In a few days, I took a chance and asked Anamika if she was on whatsapp. Honestly, I have a big nosey problem(esteem issues πŸ˜› ). I thought if I ask her number and she says Noooo , I will probably never talk to her again. Luckily, she gave me her number. My Karma again !

We started chatting on whatsapp and one thing led to another and one day I blurted to her – We should start a weight loss blog. Anamika was struggling to lose her post pregnancy weight and I was struggling with my ever increasing weight(just like inflation). N God knows how everything clicked and on 18th July 2013, IWB was up and running !

There is a different version of this story as well which no one knows, not even Anamika! Some of the people who know me in and out, have tricked me a lot of times to accept that I planned IWB , the day I landed on WiseShe. Not true though ! I just accepted WiseShe as a part of my life and tried to add a little value to it in my way. But people close to you can’t be totally wrong πŸ˜› . When I pitched the idea of Β IWB to Anamika, I had done my homework. I exactly knew the niche, knew the competitors… Β in short, all number crunching was done. On top of that, I had a presentation ready just in case she said No( I can’t take No for an answer, sigh). So today I confessed ! By the way, I did analyse Anamika’s personality as well and may be I dug all her posts just to know more about her. After all, its important to know whether we both would be able to bear each other for a long term or not πŸ˜›

I know I amΒ insane and I felt Anamika is not too sane either πŸ˜› . The past one year just flew away ! I never thought IWB will grow leaps and bounds in just an year. I am a big fan of Steve jobs and have always trusted my gut more than anything or anyone.

Its my Karma to be associated with IWB and so many amaaahzing people around !

iwb birthday

There are a lot of people who have worked day and night to make IWB , what it is today ! Anamika, is the rockstar behind IWB. I was a naive to blogging and she, a Pro! Can’t thank her because IWB belongs to her. One person who has stood with us in thick and thin is Kapil. I always tell Anamika that she is lucky to have a hubby like him πŸ˜› . Kapil, thanks for everything !

IWB Family

Its One big happy family, I could have never asked for more ! For those who don’t know – Kanan and Vinita work full time for IWB. There isn’t a single day when we don’t communicate. I can’t imagine IWB without them ! I have met some beautiful people through IWB – Dr.Sahiba and Vrinda, love you both <3 ! There are a lot of new writers who have given a new spark to IWB , thanks everyone πŸ™‚ . I wish that we have more fun in the coming year !

IWB Readers

Thanks for all your love. We have some fantastic readers who not only appreciate writers but also participate by sharing their experiences. I won’t mention names here but I do await them if they are missing someday. As soon as I see them around – my comment is – Long time, no see … without realizing that it was just one day when they were not around ! Hugs !

May we all have a blissful year ahead. Happy Birthday IWB Β ! Keep growing Amen πŸ™‚

Loads of Love


You may also like reading –


  1. Hi Taruna,
    Thanks for the generous praise. The energy and dedication in You and Anamika is unparalleled. I am truly glad to work with you and extremely positive that IWB will go places in coming year πŸ™‚
    All The Very Best ! Happy B’day to IWB πŸ™‚

  2. Hey, Thanks for dropping by πŸ™‚ . You have been an immense support!
    Keeping fingers crossed, we will take IWB to new heights. Amen!

  3. Lets celebrate …. Tarun … oh Did I mention that how much I have learnt from you….thanks IWB for bringing happiness in my life?? And tarun — HUH….. This expression btw I hv picked up from you. And yes how can I miss…. HAPPY BIRTHDAY IWB . Miles to go….. no we don’t sleep…. πŸ˜› CHEERS.

  4. It s been 1 year already, is it ?? Feels good.. πŸ™‚

    Wishing IWB & team A very Happy Birthday & Many more to come.. πŸ™‚

  5. Taruna are an amazing person and cheers to IWB turning one .IWB was never planned its just you who made it possible..

  6. Heyie everyone… Happy wala bdayyy to IWB… Its my daddy’s and a friend’s bday today too… and it’s party time since morning for me… Here I see IWB turn 1 too… Cheersss… Guys I love you all… thanks for creating this space so full of optimism and fun.. Many more bdays to come… God bless IWB… πŸ™‚ πŸ™‚ πŸ™‚

  7. ooooh yesssss, Daddy’s bday <3 , Hapiiieee Bday to Your Daddy, wish him a long and healthy life πŸ™‚


Please enter your comment!
Please enter your name here